headboard love

I'd really like to have a headboard for my dear bed, but all of the ones I like tend to be slightly out of my budget.

This headboard has me wondering if it's really DIY, or if I'd wind up feeling the way I do when I try to make one of Martha's DIY projects (a jigsaw...?).

It's so cute and doesn't look that that difficult. At the very least, I know I could handle writing love on it...

Is it too beachy for my abode?